The belief that white is beautiful is held by many Filipino women, leading them to stay out of the sun to keep their skin from getting dark. Even at a young age, children are taught and practice this belief. Furthermore, many of these women use bleaching or whitening skin products to keep their skin white, and also use anti pimple or anti blackhead products. This bias towards favoring white skin came from the influential behaviours of the Spanish, and the American during the colonial period, and continues to be used among many Filipinos to this day.
Fatness was once associated with wealth, while being too skinny, on the other hand, a sign of poverty. Nowadays, being slim has become a trend not only among the young but also among the older generations.
Rebonding, and hair relaxing are popular among teenagers. Spa treatments are also famous. Indulging in various salon treatments is a common activity among well-off Filipinos which helps the rising popularity of many salons.
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